By the end of the 1930s Aeroflot had become the world's largest airline, employing more than 4,000 pilots and 60,000 other service personnel and operating around 3,000 aircraft (of which 75% were considered obsolete by its own standards). During the Soviet era Aeroflot was synonymous with Russian civil aviation, as it was the only air carrier. It became the first airline in the world to operate sustained regular jet services on 15 September 1956 with the Tupolev Tu-104.
Zakynthos, or Zante, has shrugged off its reputation as a destination for lads on tour (as long as you avoid Lagana and the built-up south coast) by rebranding itself as Greece's greenest island. It's not just the emerald hills sliding into the electric blue Ionian: much of the south coast is a nature reserve where endangered loggerhead turtles hatch in the sand. The turtle beaches are off limits, but there are countless coves in every hue of green and blue. Favourites are tiny Xigia, with its bubbling underwater springs, and craggy Porto Limnionas, with sunbeds wedged between the rocks and palm-frond umbrellas positioned between the pine trees. Skinari is the starting point for boat trips to the most famous landmarks, the Blue Caves and Shipwreck Beach, where a rusting liner leans into the chalky cliffs. From Keri, you can cast away for Marathonisi island, another turtle sanctuary.
The advent of advanced computerized reservations systems in the late 1970s, most notably Sabre, allowed airlines to easily perform cost-benefit analyses on different pricing structures, leading to almost perfect price discrimination in some cases (that is, filling each seat on an aircraft at the highest price that can be charged without driving the consumer elsewhere).
Major airlines dominated their routes through aggressive pricing and additional capacity offerings, often swamping new start-ups. In the place of high barriers to entry imposed by regulation, the major airlines implemented an equally high barrier called loss leader pricing. In this strategy an already established and dominant airline stomps out its competition by lowering airfares on specific routes, below the cost of operating on it, choking out any chance a start-up airline may have. The industry side effect is an overall drop in revenue and service quality. Since deregulation in 1978 the average domestic ticket price has dropped by 40%. So has airline employee pay. By incurring massive losses, the airlines of the USA now rely upon a scourge of cyclical Chapter 11 bankruptcy proceedings to continue doing business. America West Airlines (which has since merged with US Airways) remained a significant survivor from this new entrant era, as dozens, even hundreds, have gone under.