In the 1950s, the De Havilland Comet, Boeing 707, Douglas DC-8, and Sud Aviation Caravelle became the first flagships of the Jet Age in the West, while the Eastern bloc had Tupolev Tu-104 and Tupolev Tu-124 in the fleets of state-owned carriers such as Czechoslovak ČSA, Soviet Aeroflot and East-German Interflug. The Vickers Viscount and Lockheed L-188 Electra inaugurated turboprop transport.

A more recent development is the airline alliance, which became prevalent in the late 1990s. These alliances can act as virtual mergers to get around government restrictions. Alliances of airlines such as Star Alliance, Oneworld, and SkyTeam coordinate their passenger service programs (such as lounges and frequent-flyer programs), offer special interline tickets, and often engage in extensive codesharing (sometimes systemwide). These are increasingly integrated business combinations—sometimes including cross-equity arrangements—in which products, service standards, schedules, and airport facilities are standardized and combined for higher efficiency. One of the first airlines to start an alliance with another airline was KLM, who partnered with Northwest Airlines. Both airlines later entered the SkyTeam alliance after the fusion of KLM and Air France in 2004.

Casting Penélope Cruz as a Greek peasant is improbable. Shooting a World War II film on an island flattened by an earthquake in 1953 sounds even crazier. And yet Captain Corelli's Mandolin put under-the-radar Kefalonia (Cephalonia) in the spotlight in 2001. The dramatic scenery still lives up to the hype: milky-white Myrtos beach, the island's pin-up; pine-fringed Horgota beach; and the giddying heights of Mount Ainos, a national park where deer and wild horses roam. Outdoor Kefalonia organises four-wheel-drive safaris, if you can't face the hairpin bends. Surprisingly, the two prettiest seaside villages - Assos and Fiskardo - didn't make the cut. But the yachting set has discovered their photogenic charm. Everyone from John Galliano to Jon Bon Jovi has jumped ashore to taste the seafood pasta at Tassia in Fiskardo, washed down with local Robola and Muscat wines. (We recommend the organic muscat from the 19th century Haritatos Estate in Lixouri, also an enchanting setting for wine tasting.) The rocky coastline around Fiskardo is deliciously pristine: go snorkelling at tiny Dafnoudi or Emblissi, flanked by slabs of limestone that turn the water electric blue.
Major airlines dominated their routes through aggressive pricing and additional capacity offerings, often swamping new start-ups. In the place of high barriers to entry imposed by regulation, the major airlines implemented an equally high barrier called loss leader pricing.[38] In this strategy an already established and dominant airline stomps out its competition by lowering airfares on specific routes, below the cost of operating on it, choking out any chance a start-up airline may have. The industry side effect is an overall drop in revenue and service quality.[39] Since deregulation in 1978 the average domestic ticket price has dropped by 40%.[40] So has airline employee pay. By incurring massive losses, the airlines of the USA now rely upon a scourge of cyclical Chapter 11 bankruptcy proceedings to continue doing business.[41] America West Airlines (which has since merged with US Airways) remained a significant survivor from this new entrant era, as dozens, even hundreds, have gone under.
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